Ferrari's chief marketing officer has stepped down from the iconic manufacturer just weeks after debuting the brand's first electric car, which was met with widespread criticism.
The Italian automaker has announced that Enrico Galliera will step down as chief marketing and commercial officer from July 1, 2026.
He is set to be replaced by Massimiliano Di Silvestre, the former president and CEO of BMW Italy, who will report directly to the chief executive officer, Benedetto Vigna.
The announcement comes just a month after Ferrari debuted the Luce electric car - the first EV produced by the Italian giant.
Ferrari hailed the Luce as a "new chapter for the Maranello marque" and Prancing Horse, as it transitions to a zero emission future.
The new Luce provides a maximum total power output of 1,050 horsepower and an electric range of 530km or 329 miles, for an estimated price of €550,000 or just under £475,000.
Given the prestige of the brand, many enthusiasts were anticipating the reveal of the Luce, although some felt let down by the final product.
Ferrari marketing chief Enrico Galliera has stepped down just weeks after the iconic brand unveiled its new electric car, which sparked controversy across the world
|NISSAN/GETTY/FERRARI
The Nissan Leaf, which has a similar cyan colour to the Luce, costs £32,249, making it around 14 times cheaper than the Ferrari model.
In addition to being eligible for the £3,750 Electric Car Grant, drivers opting for the third-generation Leaf electric car will have a superior 386-mile battery range.
In the hours and days following the unveiling of the Luce, Ferrari saw its share price drop, although this has since risen again.
Ferrari stated that the chief marketing officer had made a decision to leave the role "some time ago".
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Mr Galliera (L) had worked at Ferrari for 16 years
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Prices for the Ferrari Luce will start from €550,000 | FERRARICEO Benedetto Vigna said: "I would like to thank Enrico for the extraordinary contribution he has made to Ferrari throughout his long career.
"With passion and expertise, he has played a significant role in the Company's growth and in strengthening the Ferrari brand worldwide.
"He has the gratitude of the entire Ferrari team and my personal best wishes for the future."
Mr Vigna said his successor, Massimiliano Di Silvestre, will bring more than 20 years of leadership in the premium and luxury automotive sector.
The Ferrari Luce was met with mixed responses after it was unveiled
| FERRARI"His international experience and leadership will be an important asset as we guide the Company into its next phase of growth," Mr Vigna added.
A YouGov poll found that the Luce, which was designed by former Apple creative Sir Jony Ive, found that 51 per cent did not like the design of the electric Ferrari.
Three in 10 said they liked the design of the car, although this fell to just 19 per cent of Britons who dislike electric cars.