Asda is tapping into World Cup excitement with a brand-new addition to its Food To Go range that's sure to catch the eye of football fans.
The supermarket giant has unveiled a limited-edition Buffalo Chicken Football Roll, priced at just £3.02, which takes inspiration from classic American flavours to mark this summer's US-hosted tournament.
It is a new twist on the traditional lunchtime sandwich, shaped like a football and packed with bold, stateside-inspired ingredients.
The roll features tender Buffalo chicken, Monterey Jack cheese, crisp lettuce, and that ever-popular ranch sauce that has become a firm favourite across the pond.
The supermarket has announced a new limited-edition roll
|ASDA
Shoppers can grab the roll on its own or as part of Asda's popular £3.74 Meal Deal, which bundles a main, snack and drink together for value on the go.
Product development manager for Food To Go at Asda, Sophie Kendall, said: "We wanted to create something that celebrates the excitement of football while bringing together bold, crowd-pleasing flavours.
"The Buffalo Chicken Football Roll is a fun addition to our Food To Go range and offers customers a great-value option that's big on taste and perfect for enjoying during match season."
It is not just the football-shaped sandwich that has got Asda jumping on American food trends.
LIFESTYLE NEWS
Social media has gone wild for ranch dressing during the tournament, with some international supporters discovering the creamy condiment for the first time.
Videos of fans trying ranch have flooded platforms, with many declaring themselves instant converts to the popular American sauce.
Some have been attempting to bring bottles back home in their luggage, even prompting a warning from the US Transportation Security Administration about bringing the beloved dressing through airport security.
For British fans returning with a serious ranch craving, Asda has them covered with a range of products available in stores and online.
The new Ranch Style Mayonnaise is available for just £1.10
|ASDA
Leading the charge is the new Ranch Style Mayonnaise, a 270g pot for just £1.10, made with soured cream and chives that's perfect for dipping, drizzling or adding to burgers and loaded fries.
The retailer also stocks its popular Ranch Dressing at £1.04, a lighter version at the same price, and a Ranch Dip for £1.25.
An Asda spokesperson said: "It's been brilliant to see ranch dressing become one of the unexpected stars of the World Cup. Social media has been full of fans discovering it for the first time, and judging by the TSA's recent reminder, some people have become so obsessed they're trying to bring bottles home from the game with them.
“Whether you've caught the ranch bug in America or simply want to see what all the fuss is about, shoppers can pick up our delicious range of ranch products in stores and online.”