Transgender influencer Dylan Mulvaney signed a deal with the beer giant in April
Bud Light staff have been hit with a barrage of abuse following the Dylan Mulvaney debacle.
Salespeople at the American beer company have faced “abusive language”, the “middle finger” and homophobic slurs after the 26-year-old transgender influencer joined forces with Bud Light.
A company supervisor told ABC News: “This has really, really killed a lot of the guys who are commission-based.”
The insider added: “There's nothing they could've done - this was thrown in their faces.”
Bud Light staff noted an increase in disparaging behaviour after Mulvaney started promoting the beverage in early April.
Conservatives have led a backlash against the parent company Anheuser-Busch by boycotting Bud Light altogether.
American singer Kid Rock, 52, even shot several cases of Bud Light with an assault rifle.
Anheuser-Busch subsequently lost a whopping $27billion in value in market capitalisation.
Anheuser-Busch InBev CEO Michel Doukeris revealed the boycott was impacting all parts of the company.
He said: “This situation has impacted our people and especially our frontline workers: The delivery drivers, sales representatives, our wholesalers, Bud owners and servers.”
However, a president of a distributor in the Midwest attempted to console employees about the boycott.
He claimed: “I'm frustrated that this has [dragged] on as long as it has.
There was also a backlash from some LGBT+ outlets over the debacle.
Five LGBT+ bars in Chicago dropped Bud Light after Anheuser-Busch’s CEO said he “never intended to be part of a discussion that divides people”.
