Sunderland have just dropped what might be one of the most creative football kits we've seen in years – an Elvis Presley-inspired away strip that's got fans buzzing.
The Black Cats' new pink and black number goes on sale Friday morning, kicking off a multi-year partnership with the Elvis Presley Estate and Authentic Brands Group.
It's a brilliant nod to the King of Rock 'n' Roll's early career, drawing inspiration from the iconic colours he wore during his breakthrough years on the Louisiana Hayride.
Kit manufacturer hummel has produced the strip, which celebrates the Premier League club's unique musical connection.
Sunderland have released a snazzy new kit - inspired by Elvis Presley
|The timing of Friday's launch is no coincidence – it falls exactly 49 years after Elvis took to the stage at Market Square Arena in Indianapolis for what would be his final ever performance.
On that night in 1977, the King closed his show with 'Can't Help Falling in Love With You', a song that's become deeply woven into Sunderland's identity.
Fans at the Stadium of Light have belted out the anthem before kick-off since the late 1970s, making it one of football's most beloved pre-match traditions.
The club says the song's inclusion on the kit "isn't mere decoration" but rather celebrates their supporters' dedication.
The design features subtle embossed patterns inspired by 1950s motifs, with repeated SAFC detailing throughout – a lovely tribute to the era that made Elvis a global superstar.
Look inside the neck tape and you'll find the words 'Can't Help Falling in Love With You' printed alongside the club crest and Elvis's own signature.
The shirt will set adult fans back £70, while junior sizes come in at £55.
It's worth noting the kit launches without front-of-shirt branding and will remain sponsor-free throughout the season, though supporters can add the sponsor once a new partner is announced.
Scott McCubbin, Sunderland's chief commercial officer, said: "The relationship between Sunderland and Elvis is unlike anything else in football.
"For nearly five decades, 'Can't Help Falling in Love' has been the soundtrack to some of our most memorable moments and its sentiment epitomises the connection between the club and our supporters.
"This collaboration allows us to celebrate that heritage in a creative, bold and authentic way."
The shirt will also be available at Graceland in Memphis from early July, coinciding with the club's pre-season tour to the United States.
It's perfect timing too – Sunderland are preparing for their return to European competition for the first time in 53 years.
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