Friday 26 June 2026

M&S expands loaded cookie range with new flavour inspired by bestselling British biscuit

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GB NEWS

Sarra Gray

By Sarra Gray


Published: 07/05/2026

- 09:56

Updated: 21/05/2026

- 11:42

The new flavour is available now

Marks & Spencer has launched another bakery creation that is already proving to be a hit with customers.

The retailer unveiled its Chunked N' Loaded Custard Cream Cookie, and shoppers can't get enough - it has already gone viral online, with customers rushing to their local Foodhalls to get their hands on one.


Priced at £2 for 105g, this golden treat is available exclusively from Marks & Spencer's in-store bakeries across the country.

It's the newest member of the hugely popular Chunked N' Loaded range, which has become something of an obsession among M&S fans. Custard creams are also a favourite, with the retailer recently launching the Giant Outrageously Chocolatey Milk Chocolate Coated Custard Cream.

\u200bM&S loaded cookies

The new treat is available exclusively from Marks & Spencer's in-store bakeries across the country

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M&S

The treat starts with an all-butter dough mixed with cream powder, giving it that unmistakable custard flavour once it comes out of the oven.

The dough is packed with generous chunks of M&S's own Custard Cream biscuits, creating an incredible texture with every single bite.

To finish things off, there is a dash of white chocolate on top. M&S describes it as "luxury snacking at its best" that has both chewiness and crunch.

The retailer shared the news on Instagram. It said: "New in the M&S Foodhall, introducing the latest addition to the Chunked N' Loaded family. Our bakery cookies are proving unstoppable this summer, with our newest flavour dropping in our in-store bakeries now.

"Our golden, buttery cookie is enriched with cream powder, delivering a deliciously rich custard flavour once baked. Studded with generous chunks of our M&S Custard Cream biscuit, it offers irresistible chew and texture in every bite. Finished with a drizzle of white chocolate, this cookie is luxury snacking at its best.

"More than just a cookie...this is an icon in the making, using none other than our bestselling biscuit. Grab yours from the in-store bakery in your local M&S Foodhall now."

Customers were quick to share their excitement. One wrote: "Wow, I need to try." Another said: "I can't wait to run to M&S later and try this! Yes, please."

M&S Custard Cream Cookie

It combines two of M&S shoppers' favourite treats

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M&S