Reform chairman Lee Anderson warned that benefit claimants are finding out how to 'exploit schemes on social media'
Department for Work and Pensions (DWP) benefit claimants can get discounts on sex toys thanks to private sector concession schemes.
Those claiming support, such as Universal Credit, are also enjoying reduced prices on holidays, luxury watches, jewellery and designer clothing, involving some of the UK's most recognisable brands.
The deals extend to people with hidden disabilities such as ADHD who receive Personal Independence Payments, amid growing concerns that some individuals may be exploiting the system.
Supporters of the schemes have been actively promoting the discounts across social media platforms, with one describing them as the "best-kept secret" in accessibility.
A dedicated website has also emerged instructing users on how to take advantage of so-called "PIP Freebies".
Critics argue that such arrangements risk undermining the welfare system's core purpose of supporting the most vulnerable, instead fostering a culture that makes life on benefits increasingly appealing.
Lee Anderson, the Reform UK chairman, insisted that PIP ought to be reserved for people who "genuinely need help", not used "to get discounted sex toys and luxury holidays".
He said: "Living on benefits is becoming more attractive than going out and working, so much so that people are actively coaching others on how to exploit these schemes on social media."
His remarks echo wider unease about councils separately offering claimants money off nights out and beach huts, while private firms have provided discounted entry to attractions such as the Tower of London, London Zoo and the Eden Project.
Questions have also been raised about whether other consumers end up paying more to offset the subsidised prices offered to these groups.
Purpl hosts a wide range of offers accessible to disabled individuals, including those claiming PIP for mental health conditions.
The scheme has reported that thousands of cardholders registered with ADHD use it to obtain 25 per cent off Disneyland passes, alongside reductions at numerous retailers and visitor attractions.
A third option, the Access Card, enables holders to communicate their disabilities, including social anxiety around crowds and queues, to venue staff.
Social media advocates have highlighted its usefulness for bypassing queues at theme parks, with one user praising the low-cost access it granted them and their partner at attractions including the zoo.
The UK now has more than four million disability benefit claimants, with over a third listing mental health as their primary disabling condition.
Theme parks such as Alton Towers and Drayton Manor have already been compelled to tighten rules around ride access passes after a sharp rise in applications, which critics attributed to growing numbers of people citing neurodiverse conditions.
