Poundland set to be sold by next month as high street giant faces uncertain future

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Gordon Brothers, the owners of Poundland, are reportedly trying to push through a sale before the busy Christmas trading period

Poundland is understood to be close to finalising a deal that will see the discount retailer sold within a matter of weeks.

Gordon Brothers, the high street brand's owner, is reportedly rushing to finalise the deal before new ownership is confirmed ahead of the Christmas trading period.

Based on reports from sources close to discussions, advisory firm Alvarez & Marsal (A&M) is recommending Gordon Brothers secure the sale before the end of October.

One source told Sky News that initial bids for Poundland are expected to be put forward as early as next month.

Over the summer, reports circulated that Gordon Brothers was exploring beginning an auction process for the Poundland brand.

The firm attracted the attention of the nation's press after purchasing multiple discount high street stores last June for as little as £1.

After being last put on sale, the Poundland was perceived as having returned to basics by raising the number of items sold in-store for a quid.

As well as this, the budget chain brought back its retired customer loyalty scheme, Poundland Perks, which was cut in September 2025.

In January, the retailer's managing director Barry Williams claimed the business was "on the right track” after being on the brink of collapse.

At the time, Mr Williams asserted the firm would prioritise "delivering the kind of ranges and price simplicity customers want right across the store".

As it stands, Poundland employs around 12,000 workers across its stores and wider management team.

After its last acquisition round, which saw Gordon Brothers buy Poundland from Polish company Pepco, more than 200 stores were forced to close down.

Poundland now operates around 651 sites, which is down significantly from the 800 stores prior to the last restructuring.

Since June 2025, the budget retailer has closed more than 100 sites on the high street.

A Poundland spokesperson said: "We’re not going to be distracted from the successful recovery we’re putting in place through good old-fashioned back-to-basics retailing."