Meghan has launched a new product partnership between her lifestyle brand As Ever and Clevr Blends, the California-based wellness drinks company in which she has held an investment stake for more than five years.
The Duchess of Sussex, 44, announced the collaboration on her Instagram Stories yesterday, revealing that the two companies have jointly created 'The Strawberry Matcha Set'.
The seasonal offering is available for £42 and brings together products from both brands.
On her As Ever website, the partnership is described as stemming from a "shared love of joyful morning rituals" between the two companies.
Meghan has launched a new product partnership between her lifestyle brand As Ever and Clevr Blends, the California-based wellness drinks company in which she has held an investment stake for more than five years.
|GETTY
Meghan first became an investor in Clevr Blends in December 2020, putting an undisclosed amount into the company that produces oat-milk 'Super Lattes' containing adaptogens, probiotics, and reishi mushrooms.
The brand was established in January 2019 by Hannah Mendoza, a University of California, Santa Barbara graduate who serves as its co-founder and chief executive.
Shortly after making her investment, the former senior royal leveraged her connections to boost the company's profile by gifting a hamper of Clevr products to her neighbour Oprah Winfrey.
The powdered latte range has since grown, with Meghan maintaining her support for the business throughout the intervening years.
Meghan first became an investor in Clevr Blends in December 2020, putting an undisclosed amount into the company that produces oat-milk 'Super Lattes' containing adaptogens, probiotics, and reishi mushrooms.
|INSTAGRAM @MEGHAN
The set comprises Clevr's ceremonial-grade matcha blended with functional ingredients, alongside Meghan's own Strawberry Spread and decorative flower sprinkles intended to "add beauty to each bite".
Announcing the collaboration, the Duchess of Sussex expressed her long-standing commitment to the wellness brand and its founder.
"I've proudly supported Hannah and Clevr Blends for so many years now," Meghan wrote on Instagram.
She added that she was "thrilled about this collaboration with one of my favourite gals and two of my favourite brands".
The partnership marks a deepening of the relationship between Meghan and Mendoza, transforming what began as a financial investment into a joint commercial venture between their respective companies.
The Duchess of Sussex, 44, announced the collaboration on her Instagram Stories yesterday, revealing that the two companies have jointly created 'The Strawberry Matcha Set'.
|INSTAGRAM @MEGHAN
Mendoza responded to the announcement by reposting Meghan's Instagram story, writing that "nothing compares to having badass women in your life that lift you up" and confirming the collaboration was now available.
The pair's working relationship has included playful moments, most notably when Meghan appeared as a mock intern in a 2023 Instagram advertisement for Clevr Blends.
In the promotional video, the Duchess of Sussex was filmed stacking boxes, preparing hot drinks and working at a computer whilst Mendoza toured the company headquarters thanking staff for their efforts.
The clip concluded with a comedic moment as Meghan fumbled a fist bump with a colleague before walking off camera, prompting laughter from the team.
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