Thursday 25 June 2026

AirPods 4 plummet to record-low price in Amazon Prime Day deal

Apple AirPods 4 next to Prime Day box

You can get the brand new Apple AirPods 4 for only £79 as part of Amazon's Prime Day deals

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APPLE | AMAZON | GB NEWS

Taylor Bushey

By Taylor Bushey


Published: 23/06/2026

- 09:51

Updated: 23/06/2026

- 09:51

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Add them to your basket for only £79

There's never been a better time to upgrade to the AirPods 4.

In honour of Amazon Prime Day, these earbuds have been marked to their lowest ever price on Amazon for £79.80 — was £119. The last time we saw a similar deal was on Black Friday last year, when they plummeted to only £99.


The AirPods 4 first launched in 2024 with a refreshed design and new acoustic architecture to deliver a substantial boost to sound quality. They're also getting a free sound boost in Apple's upcoming software update later this year — letting you personalise your audio experience for the first time.

To dip into the deal, you'll need to be an Amazon Prime member. Luckily, it doesn't have to cost you anything. That's because the US shopping giant offers a 30-day free trial of its membership scheme. Sign up, then cancel immediately, and you'll still be able to enjoy all of the perks of Prime membership for a month.

That includes access to all discounts in the Prime Day sale, exclusive boxsets and films to stream via Prime Video, unlimited cloud storage for photos in Amazon Photos, free video games to download to your PC, next-day delivery on thousands of items, free Audible books to download and keep, and more.

Amazon's Prime Day sale will run from June 23-26.

Buy the Apple AirPods 4 at their lowest ever price on Amazon

AirPods 4 launched with a design that bolsters comfort and greater stability when exercising. Despite the shorter stem, AirPods 4 still offer beam-forming for hands-free access to calls and commands to AI assistant, Siri. You can also quick-press to control music or calls. A quick shake of the head will dismiss an incoming call, while you can nod to accept — handy if your hands are full.

You can also opt for the model that boasts Active Noise-Cancellation (ANC) for £125. This eliminates unwanted background sound, so you're able to enjoy your favourite playlist, podcast, or audiobook at a lower volume, even in noisy environments

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Apple AirPods 4
$119 $79

With its refresh in design, Apple added several features that were previously reserved for the pricier Pro-level AirPods. For example, AirPods 4 support Personalised Spatial Audio with dynamic head tracking, so that sounds remain mapped out in three-dimensional space even as you're moving your head.

One of its standout features is that these 'buds will automatically raise or lower the volume depending on your environment. For instance, if you're commuting into a busy train station, the higher noise level will be detected, and the volume will be raised without you having to move a finger.

If you're someone who needs Active Noise Cancellation (ANC) to cut out every distraction, though, you can also opt for the AirPods 4 with ANC on sale for £125, which is a separate model to the regular AirPods 4. This is a specialised technology that uses anti-noise sound waves to block unwanted background noise.

airpods 4 in someones ear with the colourful background

Apple's AirPods 4 have been re-engineered from the ground up to offer active noise-cancellation without the need for intrusive silicon eartips

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APPLE PRESS OFFICE

With the AirPods 4, you can also nod your head to accept incoming calls or gently shake your head to dismiss a call. Siri will announce incoming text messages, emails, and other important notifications — allowing you to dictate replies with a simple voice command, without ever needing to take your iPhone out of your pocket.

They last either up to five hours on a single charge or up to 30 hours with the wireless charging case.

To charge them, you can use an Apple Watch charger or Qi2-certified charger. And they charge quickly, too. A 5-minute charge can give you a boost of up to 45 minutes of listening time.

Its charging case is just 50mm wide, which is the smallest in the industry with wireless charging capabilities.