Stay connected during tonight's England vs Argentina World Cup match
EE has made all mobile data for its customers completely free for the entire day.
With England taking on Argentina tonight at 8pm BST, the network provider is giving its customers the chance to follow every moment without worrying about their data allowance. Millions of supporters are set to tune in from all sorts of places – living rooms, local pubs, fan parks, and plenty will be catching the action on the go.
Kelly Engstrom, EE's Brand and Marketing Communications Director, said: "As proud lead partner of the Home Nations Football Associations, we know the power football has in bringing people together and creating positive moments that inspire the next generation.
"Through our Yes Boys campaign, we are supporting young people both on and off the pitch, and by offering free data all day, we are helping our customers get closer to the game and the moments that matter most. Whether watching at home, in the pub or following every moment on the move, our customers can count on the UK's best network to stay connected and get behind England."
The offer applies to those with a monthly contract, a pay-as-you-go plan, and small business customers throughout the UK.
Even if you've already burned through your monthly data allowance, you'll still get free access throughout the day, so nobody misses a single play.
The timing couldn't be better, really. During England's knockout clash against DR Congo, EE's network saw an absolutely massive surge in traffic – 42% higher than normal levels.
And tonight's match is especially important for England football fans. The team has not reached the quarter-finals since 1990.
Plus, England's World Cup semi-final against Argentina is one of football's biggest rivalries, with decades of history behind it.
From the dramatic 1966 quarter-final to the unforgettable 1986 clash featuring Diego Maradona's "Hand of God" and "Goal of the Century", these meetings have always captured the world's attention.
