Thursday 25 June 2026

Amazon wants you to send your old Fire TV Stick back, and it'll let you upgrade for under £12

fire tv stick 4k with an amazon shipping box in the background to show that it's Prime Day sale

Fire TV Stick offers access to some of the biggest streamers, catch-up services, and apps available with its Alexa-powered software. It competes directly with the likes of Roku and Chromecast

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AMAZON PRESS OFFICE | GB NEWS

Aaron Brown

By Aaron Brown


Published: 24/06/2026

- 14:41

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Upgrade to the latest generation of Fire TV Stick for £11.99

Send your ageing Fire TV Stick back to Amazon, and you can upgrade to something new for under £12.

Amazon has slashed prices across its Fire TV Stick lineup for its Prime Day sale. Its newest Fire TV Stick 4K Select, which only launched late last year, has plummeted from £49.99 to £19.99 — a 60% saving.


That brings this 4K-compatible dongle back to its lowest ever price tag.

But you can supercharge the savings by taking advantage of Amazon's generous trade-in offers, too. You can even send a broken Fire TV Stick back to your nearest Amazon warehouse and unlock an extra 20% discount.

With Netflix deciding to block its streaming service on older Fire TV Stick models, it's the perfect opportunity to ditch an ageing Fire TV Stick that's running slowly ...or losing access to the most popular shows, sports, and films.

Amazon will add up to £5 in credit to your account, which can be used to slash the sale price of the newest Fire TV Stick. For the cheapest upgrade, look no further than the Fire TV Stick HD. It usually costs £39.99, but has dropped to £16.99 in the latest Prime Day sale — a generous 58% discount.

Combined with the trade-in bonus, you'll pay just £11.99. For that, you'll take delivery of the fastest-generation of 1080p HD with Wi-Fi 6 support for smooth streaming, packaged in a thinner design to make it easier to pack and take with you anywhere. Amazon offers free UPS shipping for any products you trade-in.

If you upgrade to the Fire TV Stick 4K, Amazon will cut 20% off the cost of an Xbox wireless controller and one-month Xbox Game Pass Ultimate subscription. Last summer, Amazon and Xbox teamed up to let Fire TV Stick owners stream hundreds of games — like Minecraft, Halo Infinite, Forza Horizon 5, Sea of Thieves, Star Wars Jedi: Survivor, Microsoft Flight Simulator, Dead Space — to their television with no console needed.

Your in-game progress is synced over the cloud, so you can pick up on one device, like a smartphone, iPad, Samsung Smart TV, or Fire TV Stick 4K Max, and then resume where you left off on an Xbox Series X, PC, or Series S console.

Upgrade to Fire TV Stick HD for the cheapest price — just £11.99 when you trade-in an old device

Buy the Fire TV Stick HD from Amazon

The newest addition to the lineup, the Fire TV Stick HD, offers an affordable streaming upgrade that brings crisp 1080p HD quality, speedy performance, and access to a swathe of popular apps and games.

Can't see the price cut? Amazon reserves its Prime Day discounts to those with a Prime membership, or those who have signed-up for a 30-day free trial

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Fire TV Stick HD
$39.99 $16.99

Fire TV Stick 4K Select returns to lowest-ever price – under £20 for the first time this year 

Amazon's newest Fire TV Stick arrives with several features that were previously reserved for pricier models, like support for 4K Ultra HD picture quality, and speedier performance when streaming boxsets, live sports, and blockbusters. You can also ask Alexa to read out player stats, trivia about the show, or identify songs playing in the background of a scene

Can't see the price cut? Amazon reserves its Prime Day discounts to those with a Prime membership, or those who have signed up for a 30-day free trial

[countdown-2026-06-28]

Fire TV Stick 4K Select
$49.99 $19.99

Upgrade to Fire TV Stick Plus and enjoy console-quality games via Xbox Game Pass on the big screen

Amazon has slashed the price of the Fire TV Stick 4K Plus from £59.99 to £24.99 as part of its Prime Day sale. This model offers pixel-packed 4K Ultra HD quality, support for the improved Alexa+ assistant, and can double up as an Xbox with its support for Xbox Game Pass, offering access to console-quality games like Indiana Jones and the Great Circle, Doom: The Dark Ages, and Call of Duty

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Fire TV Stick 4K
$59.99 $16
promotional image for xbox game pass ultimate on fire tv stick

Fire TV Stick 4K Max has enough processing power to access Xbox Game Pass Ultimate, which is a Netflix-like service packed with hundreds of titles from developers including EA, Bethesda, Activision, The Coalition, Double Fine Productions, 343 Industries, id Software, and Playground Games, to name just a few

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AMAZON PRESS OFFICE

Xbox has even integrated features like voice chat with other places into its cloud offering, so the experience should be very close to playing on a console. Fire TV Stick owners will be able to play Fortnite for free, with no subscription required, Amazon has confirmed.

Unfortunately, not every Fire TV device is compatible with Xbox Game Pass. From July 2024, those with a Fire TV Stick 4K Max or a Fire TV Stick 4K released that same year will be able to start playing console games. Both of those models are now on-sale in the Amazon Spring Sale.

flatscreen television with fire tv menu on-screen and a bowl of pretzels next to it

Fire TV Stick offers access to some of the biggest streamers, catch-up services, and apps available with its Alexa-powered software

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AMAZON PRESS OFFICE

Amazon offers the ability to spread the cost of your purchase over five monthly payments interest-free to make things even more affordable.

These are the steps to trade-in a Fire TV device on Amazon:

  1. Select any eligible device(s) linked to your Amazon account or search for the model if bought elsewhere
  2. Answer questions about the condition of your device(s) to receive a trade-in quote
  3. Even non-working devices will be eligible
  4. Print a shipping label and send your device(s) for free
  5. Amazon will verify the condition within 3 days after its engineers take delivery of the device
  6. Once your trade-in is complete, you'll receive a limited-time discount towards a new Fire TV Stick
  7. Not only that, but a bonus £2.99 Amazon.co.uk gift card will be applied to your account